Post by account_disabled on Dec 7, 2023 4:00:15 GMT
That's why she buys a dress made of organic cotton. It is possible that the client is an ambassador of sustainable development and the company's philosophy is consistent with her own, or she wants to support local producers and that is why she chooses "Made in Poland" products? Or maybe she buys from this seller because he donates % of the profits to charity? Just because your customer bought three dresses last year doesn't mean she'll make a repeat purchase this season. This is worth remembering. Challenge : updating segments Segments grow and evolve over time, so they need to be updated frequently.
Events, holidays and seasons also influence the appearance of our Email Marketing List to be able to distinguish between seasonal and everyday purchases. If they are not regularly adjusted to the current situation, we may receive false results! Let's assume that Patricia is going to a Halloween party. So she buys cosmetics intended for people who like bright colors and strong makeup. A few months later, the same Patrycja goes to an elegant dinner.
On this occasion, I will use a different set of products - this time in subdued colors. So if in your database Patrycja is in the segment "she likes expressive colors", the marketing message will not be accurate if she now needs something completely different. By refreshing segments, you will understand whether your strategy is bringing the expected results. Growing or shrinking segments will show you how people responded to your product or service. Have their shopping habits changed? Are they still with your brand or have they chosen a different one? Pay attention to the number of segments changing over time - this will let you know.
Events, holidays and seasons also influence the appearance of our Email Marketing List to be able to distinguish between seasonal and everyday purchases. If they are not regularly adjusted to the current situation, we may receive false results! Let's assume that Patricia is going to a Halloween party. So she buys cosmetics intended for people who like bright colors and strong makeup. A few months later, the same Patrycja goes to an elegant dinner.
On this occasion, I will use a different set of products - this time in subdued colors. So if in your database Patrycja is in the segment "she likes expressive colors", the marketing message will not be accurate if she now needs something completely different. By refreshing segments, you will understand whether your strategy is bringing the expected results. Growing or shrinking segments will show you how people responded to your product or service. Have their shopping habits changed? Are they still with your brand or have they chosen a different one? Pay attention to the number of segments changing over time - this will let you know.