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Post by account_disabled on Feb 18, 2024 3:48:15 GMT
use CDP or DMP By using CDP and DMP , you can understand your audience in more detail and significantly reduce the time, man-hours, and costs spent on marketing and advertising. personalized and fast-paced , it 's essential to update your technology stack to understand your evolving customer base and plan for growth . What will happen in the future The importance of CDP is expected to increase due to the global theme of consumer privacy protection . Different regulations are in place in each country to protect consumer
data and give consumers more control over their data . Data governance rules have been developed to ensure that consumers have rights regarding how their data is collected and used by businesses . And companies will be required to take steps to seek consent latestdatabase.com from end users for the use of advertising identifiers and other data . Additionally, third-party cookies, which have been used for advertising and personalization on media sites , will be phased out . This trend is called cookieless. In the post-cookieless era, the use of first-party data will become increasingly important.
Furthermore , as a trend in data infrastructure , it is expected that CDPs and DMPs will move toward functional fusion , so that a series of use cases spanning the entire customer lifecycle can be realized on a single platform. As a result, DMPs may decline and converge with CDPs . The CXM guide below will serve as a reference for what your data infrastructure should look like after entering the cookieless era . Trends and future vision of the cookieless era We
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